Charting the Future of Fisherman’s Wharf
Unlocking the Full Potential of Fisherman’s Wharf
Fisherman’s Wharf has long stood as one of the world’s most recognizable waterfront destinations — a place where San Francisco’s working fishing fleet, maritime history, renowned cuisine, and vibrant street life come together along the edge of the bay. Today, we have a once-in-a-generation opportunity to renew and elevate this remarkable place by restoring sweeping view corridors to the water and fishing fleet, creating a dynamic new waterfront public park and pavilion, and focusing our collective energy on strengthening the Wharf and the fishing industry that gives this historic district its name and character.
By removing visual and physical barriers and introducing a world-class public fish market and maritime musueum, the plan reconnects visitors and locals alike with the living waterfront. Expansive green space and a flexible pavilion will create an inviting civic commons — a place for year-round gatherings, cultural celebrations, performances, and community events that bring the waterfront to life.
The vision is simple yet powerful: to reaffirm Fisherman’s Wharf as one of the world’s great waterfront destinations by transforming this beloved district into a more open, accessible, and vibrant public realm—one that reconnects San Franciscans to their historic waterfront and creates a more welcoming and memorable experi-
ence for visitors from around the world – all while honoring the Wharf’s deep maritime and fishing heritage and
embracing the future of San Francisco’s iconic waterfront.
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Phase I: A Visionary Path Forward
Phase I: A Visionary Path Forward
Phase I centers on a visionary redevelopment of the Triangle parking lot as a sweeping public lawn and civic commons — a flexible, welcoming open space designed to become the Wharf’s new gathering ground. By transforming this underutilized asphalt lot into a vibrant expansive green, we create a signature public destination that enhances pedestrian connectivity, invites daily community use, and preserves the spectacular, unobstructed views of the San Francisco Bay that define this waterfront.
This new commons is envisioned as a dynamic, programmable space capable of hosting seasonal activations, concerts, cultural celebrations, and civic events, while also remaining open and accessible for everyday enjoyment. Designed to prioritize flexibility, public access, and the protection of view corridors to the Bay and beyond, the lawn will serve as a unifying anchor for the Wharf — a place where residents, visitors, and the fishing community alike can gather in a setting that reflects San Francisco’s character and maritime heritage.
Phase II: From Inner Harbor to Pier 45
Protecting the Industry That Built the Wharf
We strongly support the Port of San Francisco’s Fisherman’s Wharf Forward initiative and view the removal of the former Alioto’s Restaurant building as an important first step in shaping the next chapter of Fisherman’s Wharf. Opening the inner harbor and advancing plans for new public-facing amenities signals meaningful progress toward a more vibrant, accessible, and forward-looking waterfront.
At the same time, we see this as just the beginning of a broader vision — one that thoughtfully transforms the Jefferson and Taylor Street corridors, advances the redevelopment of the former Tarantino’s Restaurant site at Taylor and Jefferson as a world-class fish market and retail destination, and restores Pier 45 to its rightful place as the heart of San Francisco’s historic fishing industry. By strengthening infrastructure, celebrating maritime heritage, and fully supporting the working waterfront, we can ensure the Wharf’s future remains rooted in the industry that built it.
